Millennials, often referred to as
the generation born after 1981, are renting at higher rates than previous
generations. This follows other trend-busting stats from this age group who are
also choosing to delay many of life’s events. Time will tell if this is good
news for them, but it’s definitely good news for Fort Worth property managers
and landlords if you use the following five strategies to reach them:
1.
Use multiple
channels of communication. This generation is tech-savvy, so you should be
too when it comes to communicating with them. Say no to faxes and yes to
e-mails and instant messages. And most importantly, you or your Fort Worth property managers should be easy to reach via text to keep these applicants
happy.
2.
Mobilize your
website. The internet is the preferred method for millennial home searches.
Offering a site future applicants can access from their mobile phones is a
must.
3.
Provide online
payment options. Nearly a quarter of all millennials have never written a
hard-copy check, and a large portion of this demographic would rather pay
online.
4.
Watch your
reviews. Who is writing and reading all those reviews and ratings online?
Mostly the millennials. They are more likely than other generations to use
these stats to make life decisions. Since bad stories are more likely to be
reported, actively reward positive reviews from those who have had a good
experience at your property to build your online reputation.
5.
Go social. This
time-consuming step may be why you work with a property management company.
Fort Worth Millennials speak the language of social media including Twitter,
Google+, Instagram, Vine, and even YouTube. If you create accounts on any of
these platforms, however, post regularly to keep the content fresh.
Renovating properties is not the
only upgrade most Fort Worth property managers need to make any more.
Renovating their online presence and digitizing communication methods are also
key to attracting this media-savvy generation of renters. Specialized RPM
understands Millennials. Let us help you keep your younger generation tenants
happy. http://www.specializedrpm.com/
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